Start Date: Aug. 21, 2018, 9:51 a.m.
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January 2018 was a dark time for Bray Wanderers. Just 12 months ago, a feeling of anxiety bordering on despair had descended on fans of the Co Wicklow club.
No matter how good you think your product is, you need to market it continually to maintain awareness of it. Even Coca-Cola has to spend millions a year on advertising. And the League of Ireland is a product too, one ...